Why Do People Start Sustainable Habits but Struggle to Maintain Them?

Many people begin with strong motivation to recycle more, reduce waste, or shop responsibly, but consistency fades over time. What usually breaks the pattern? Is it convenience, cost, or habit fatigue? What helps someone make it a long-term lifestyle instead of a short phase?
 
Starting a sustainable habits is very easy and good but I can tell you that it's always hard to maintain it because you are been hook up by so many things and your time got splited
 
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