Brit pop is a stupid myth
Naaaaaaaah
It was an Era! Widely accepted by those who were part of it
I remember Jarvis Cocker on Radio 6 saying that that wave of british music needed nationalism in its 'tag' as in incentive to ween people off american grunge that was dominating all alternative listening
The classing of Brit Pop beaing the next big thing by the media was what some of the decent bands of that era needed to gain momentum, Without that phrase, popularity wouldn't have been achieved for great bands in there own right like Suede, Kula Shaker, Supergrass and arguably Blur who were seen as Shoegazers before then and were kinda unpopular.
Pulp may have been able to make it under Jarvis' lyrical ability but it would have been harder for them too