I'm assuming they lost a large chunk of their DVD business when this happened. Got this e-mail just a few minutes ago:
We'd like to offer you a free month of DVDs!
Try DVDs for FREE! 1 Month Free
Dear Natasha,
We'd like to offer you a free month of DVDs! Add an unlimited DVD plan today for only $7.99 more a month and enjoy an even broader selection of movies & TV shows.
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— Your friends at Netflix