I refill my Dasani water bottle about three times a day.
Dasani was launched in the UK on 10 February 2004. The product launch was labelled "a disaster",[5] a "fiasco"[6] and a "PR catastrophe".[6]
Early advertisements referred to Dasani as "bottled spunk" or featured the tagline "can't live without spunk". These slogans were used seemingly oblivious to the fact that spunk is slang for semen in the UK.[7][8]
Prior to the launch, an article in The Grocer trade magazine had mentioned that the source of the Dasani brand water was in fact treated tap water from Sidcup, a suburban development in London. By early March 2004, the mainstream press had picked up on the story[9] and it became widely reported that Sidcup tap water was being treated, bottled and sold under the Dasani brand name in the UK.[5] Although Coca-Cola never implied that the water was being sourced from a spring or other natural source, they marketed it as being especially "pure". This led the Food Standards Agency to request Hillingdon trading standards officers to launch an investigation into whether the claim was accurate.[10]
Richard May, Chief Publicity Officer of Dasani, was said to be disappointed that the water had not been more successful.
The media made mocking parallels with an episode of the well-known BBC sitcom Only Fools and Horses, in which protagonist Del Boy attempts to pass off local tap water as bottled "Peckham Spring".[5] Del's scheme fails when he pollutes the local reservoir, causing the bottled water to glow yellow.
On 18 March 2004, UK authorities found a concentration of bromate, a suspected human carcinogen, in the product that could be considered harmful if consumed in large quantities. Coca-Cola immediately recalled half a million bottles and pulled the "Dasani" brand from the UK market.[11] Shortly after, plans to introduce the brand to Continental Europe were announced to have been cancelled as well. Bromate was not present in the water before Coca-Cola's treatment process. During that process the bromate was produced from the water's bromide.
Coca-Cola intended to launch Dasani in France and Germany, although this never went ahead after bad publicity in the United Kingdom.
i think the amount i drink is prob unhealthy though i dont normally go and make my self a drink during the day.. unless im offered one or given one i wont bother. i drink alot when im exercising but that is it. i just generally dont get thirsty.
Dasani!!! Always makes me laugh, they really messed up with that in the UK:
I only buy the brand for the bottle. Then I just refill it with good ol' tap water that's probably from the Hudson.
i think your right edd.. 10pints a day
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