Are K-pop Comebacks Becoming Over-Engineered?

[Urvashi]

Comebacks now involve teaser films, lore puzzles, multiple versions, and choreography leaks. Does this level of planning add excitement or overwhelm fans? Which group manages their comeback strategy best? Do you think simpler releases would still generate the same hype?

 

[Nomad]

I don't listen to kpop, I know a few bands. I have seen some Korean bands become international sensation but I just don't follow this genre.