If businesses (major ones) started to care about the common person, they would go bust. It can't do it, simple as, for purely economic reasons. Should it be that way? You could argue all day long quoting whoever and still get nowhere because the moral issue of it is too big, but the financial reasons are clear. Sure businesses are grateful you buy whatever from them, but they don't care that because you bought this.....let's say you bought this huge super duper storage device from Sony for £500 and then found you couldn't afford the rent because you had bought the megabyte storage thingy, and then got evicted, that's not Sony's fault, that is yours for buying it. Consumers are stupid in that sense for being sucked in. I don't have a clue who I'm agreeing with here, by the way.
I agree people should stop buying things they can't afford.