This is a really interesting development from Lambeth in London, UK. It's a good idea I think, getting people actively involved in their own communities, and using John Lewis as a shining example:
http://www.guardian.co.uk/society/2010/mar/24/sue-sheehan-lambeth-john-lewis-council
http://www.guardian.co.uk/society/2010/mar/24/sue-sheehan-lambeth-john-lewis-council