Media Accuracy and Sensationalism
Another criticism of the media involves its apparent negativity and sensationalism. The press's need to attract viewers and readers, and thereby increase its advertising revenues and profits, some observers say, is creating a pressure for the media to dwell more heavily on shocking and sensationalized stories. They feel that the media, and especially television news programs, are now overly focused on negative news. The media have become increasingly willing to exaggerate news stories or highlight violent crime in order to draw viewers, they contend.
In one of the most blatant examples of media distortion, in November 1992, NBC aired footage showing the explosion of a General Motors Corp. (GM) pickup truck upon impact with another vehicle. The tape was aired on the television program "Dateline NBC" as part of an investigation into the safety of GM trucks. An inquiry into the collision, however, found that NBC officials had staged the incident by rigging the pickup with toy rockets to ensure that it would explode. NBC apologized to GM for the incident and three NBC employees who were closely involved with the program were pressured to resign.
Critics point to the GM truck incident as evidence that even major news outlets have allowed their pursuit of viewers and higher ratings to cloud their news judgment. "The true crisis in journalism is that reporters and producers are in the entertainment business, responding to market pressures by replacing facts with emotions and, too frequently, seeking heat rather than light," says Richard Cohen, a
Washington Post correspondent and syndicated columnist.
Journalists have also faced an onslaught of criticism over their reporting of scandalous and celebrity-focused news stories in the past few years, including the death of Diana, Princess of Wales, in September 1997 and the double murder trial of former football star O.J. Simpson in 1996. The various allegations of sexual misconduct dogging Clinton have also sparked a wave of sensational media stories. Some critics say that in their drive to attract readers and to be the first to break the latest scandal, the media have compromised journalistic standards by becoming too willing to violate people's privacy and report unverified information and rumor. [See 1997
Celebrity Privacy]
Are News Councils an Answer?
What can be done to address the public's apparent loss of faith in the trustworthiness and integrity of the press? Some observers believe that the solution may lie in creating a national news council, comprised of journalists and community leaders, that would monitor public complaints over media fairness. News councils would not have the ability to censor or regulate media, but by publicizing unbalanced or irresponsible journalism, they could place pressure on news organizations to adhere more closely to traditional journalistic standards.
At the state level, Minnesota is one of three states that currently use a news council to monitor the media, according to
Editor & Publisher. The Minnesota Council seeks to promote fairness in the news media by "giving members of the public who feel damaged by a news story an opportunity to hold the news organization accountable without going to court." Gary Gilson, executive director of the council, says that by encouraging discussion over media ethics, news councils can help to dismantle the "stone wall that the media has erected" between themselves and the public.
A national news council was formed in 1973 but it received little support from journalists and folded 10 years later. But now some journalists want to revive the national council, saying that it could help improve the press's faltering image in the eyes of the public. One of the most vocal proponents of news councils is Mike Wallace, a correspondent for the CBS news program "60 Minutes." Says Wallace, "I'm convinced that more state news councils, regional news councils, and/or a renewed national news council could strike a blow for a better public understanding in a time of skepticism about us [journalists], of who we are and what it is we do."
Yet many other journalists, including the editorial boards of the
New York Times and
Washington Post, as well as free-speech activists, are strongly opposed to news councils. They contend that the councils would have a chilling effect on a free press and open the door to new restrictions on free speech. "We have a deep concern that voluntary regulation can lead, bit by bit, to more serious kinds of regulation," warns Joseph Lelyveld, executive editor of the
New York Times, in the
Columbia Journalism Review. Others say that appointments to news councils would become heavily politicized and a national council would eventually develop its own biases and political agenda.
There is widespread public support for news councils, however, with 85% of Americans saying that they would support the creation of such councils at the national or local level, according to the Pew Research poll. Seventy percent of the public also backs proposals that would allow courts to impose fines for "inaccurate or biased reporting." And a solid majority, 84%, supports the revival of some sort of fairness doctrine that would require the press to cover all sides of controversial issues.
Despite public support for such reform measures, many analysts do not believe that new regulations on the press will be implemented anytime soon. They doubt that voluntary measures would be effective since it would be difficult, if not impossible, to get all members of the media to comply with them. As a result, they say, securing universal compliance to new press regulations would require the passage of laws. But opponents warn that such laws would be unlikely to pass constitutional muster under the First Amendment's guarantee of a free press.
Many journalists, meanwhile, emphasize that members of the public--as the consumers of news and information--also have a role to play in encouraging better reporting. Because of the recent proliferation of media outlets, from cable television news channels to the Internet and talk radio, the public can easily choose an alternative news source if traditional media outlets become too biased or sensationalized. The public must begin to demand better news coverage or threaten to get their news somewhere else, they say. Others warn, however, that there is always the risk that rather than switch to a more objective and informative news source, the public may simply tune out.