Sometimes insurance and assurance are used interchangeably, however, you need to understand these are two different concepts. "Insurance" and "assurance" are two different types of coverage offered by insurance companies. Assurance is usually used for whole life policies that offer lifelong protection. Insurance, on the other hand, usually covers you for a fixed term, like 10 or 20 years. Interestingly, insurance and assurance have specific purposes within life insurance? What kind of life insurance product do you have?