In case you never saw this one.....
Be sure to read this info first, then watch the clip.
And you thought those people that set up roomfuls of dominos to knock
over were amazing. There are no computer graphics or digital tricks in
the film. Everything you see really happened in real time exactly as
you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing up
again. T he crew spent weeks shooting night and day. By the time it was
over, they were ready to change professions.
The film cost six million dollars and took three months to complete
including full engineering of the sequence. In addition, it' s two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for
itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.
There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Ever y thing you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer
graphics have gotten.
They fell off their chairs when they found out it was for real. Oh, and
about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing
automatically as soon as they become wet.
Flash » Honda Accord Ad
let me just say WOW!
Be sure to read this info first, then watch the clip.
And you thought those people that set up roomfuls of dominos to knock
over were amazing. There are no computer graphics or digital tricks in
the film. Everything you see really happened in real time exactly as
you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing up
again. T he crew spent weeks shooting night and day. By the time it was
over, they were ready to change professions.
The film cost six million dollars and took three months to complete
including full engineering of the sequence. In addition, it' s two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for
itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.
There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Ever y thing you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer
graphics have gotten.
They fell off their chairs when they found out it was for real. Oh, and
about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing
automatically as soon as they become wet.
Flash » Honda Accord Ad
let me just say WOW!
