"My stomach dropped and I thought this can't be good," said Bethany College Head Golf Coach and Athletic Director Jon Daniels.
That's the reaction he had when he saw the controversial picture.
"Initially I was very disappointed," Daniels said.
It was team picture day, but the guys on the Bethany College golf team wanted something different.
"It's just a fun thing, we all had had a great time doing it," said junior team member Norrie Steyn.
The shoot started with all their clothes on but they say one thing led to another.
"It was only intended as a bit of fun with the lads," said senior team member Jac Hiscock who is from England.
And they ended up with the controversial picture.
"We all have our shirts off, our shorts to ankles and we are holding golf clubs in front covering up our um, male parts," Hiscock said.
"We try to teach morals and values and this is one of those lessons," said coach Daniels.
The picture doesn't violate any athletic regulations, the problem came when the team named Bethany College in the caption online. The school cites inappropriate use of their name and suspended the entire team for the first three conference tournaments.
"The whole team is frustrated. We think the punishment is a bit harsh not fair," Hiscock said.
The punishment could mean an end to their season before it even starts but coach says he's okay with that as long as his team learns a lesson.
"I just want to make sure they understand life choices and consequences," said Daniels.
