I think too many people take him seriously, that's the danger with Beck, Rush & Hannity. They are entertainers yet people actually take them for leaders. All three are very good at what they do, like AA said, they feed off peoples emotions, and they are very good at it. They are masters of setting up the straw man for everyone to rally against and getting people to hate and fear.
I really don't care what these people call themselves, republican, conservative, liberal, progressive, etc. they are just entertainers out to make as much money as they can feeding of the ignorance and emotion of their audience. They are not meant to be taken seriously, yet too many people do and it's that fact that scares me. We have enough wacko nuts he without more being created by entertainers.