When I was working nights at Quantico, I went to the gym in the morning one day. Nothing but housewives in there at 10am, so they had Ellen on the TV's in front of the treadmills. I watched for literally 45 seconds. They showed her an IPod nano and she said "Oh my god it's an Ipod? I thought it was a tampon holder".
I left and never went back at that time of day without my own IPod.