Augmented Reality in Retail

[Lolita]

AR helps customers visualize products before buying, improving engagement and reducing returns. Still, development costs and device compatibility limit reach. Will AR redefine online shopping? What makes an AR experience memorable in eCommerce?

 

[Urvashi]

Augmented Reality in retail is transforming shopping experiences by allowing customers to visualize products in real environments before buying. From virtual try-ons for clothes and makeup to placing furniture in a room via smartphone, AR boosts engagement, reduces returns, and bridges the gap between online and in-store shopping.